JIMMY TARTUFI: Le Vie del Tartufo unveils its New Premium Brand Identity

Le Vie del Tartufo presents: JIMMY TARTUFI

Today we officially introduce JIMMY TARTUFI, the evolution of a brand that continues to grow while staying deeply connected to its roots.

This rebranding is more than an aesthetic change: it represents a strategic step toward a stronger, more recognizable and more premium identity, capable of reflecting the values that have always guided us: quality, attention to detail, innovation and respect for our heritage.
We have chosen to place Jimmy at the center of our name, paying tribute to the founder whose vision gave life to everything we are today, while reinforcing the true identity of our brand.

Our ambition is clear: to elevate the perception of truffle through products, experiences and a recognizable identity that speaks consistently across markets, channels and consumers worldwide.

This is only the beginning of a broader journey.

Today, a new chapter begins.