In Ibiza, we set out to create a clear concept: bringing truffle into a #contemporary, #lifestyle-driven and #international world, where product, experience and context reinforce one another.
This vision has shaped the work developed on the island over the past year, through an extensive commercial network, a stronger presence in the Ho.Re.Ca. channel, and collaborations with some of the most dynamic local players.
Alongside this, we have activated branding initiatives with exclusive venues, designed to give visibility to Jimmy Tartufi and to truffle itself in high-value experiential settings.
An approach that combines business development and brand building, creating new consumption occasions and new opportunities for our partners.
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