JIMMY TARTUFI rebranding featured by Italianfood.net

An identity in #evolution: from truffle as a product to truffle as an #experience.

Italianfood.net shared the story of the gala evening dedicated to the #rebranding of JIMMY TARTUFI, a milestone marking the beginning of a new phase for the company, accompanied by +254% export growth between 2020 and 2025.

A growth journey that goes beyond the product itself. During the evening, DANIELE TINTORI shared a clear vision: “Our goal is to help change the perception of truffle: no longer just a product, but a symbol of experience, sharing, and status. Something people choose not only for what it is, but for what it represents—something to experience, showcase, and talk about.”

🔗 Read the full article: Jimmy Tartufi presenta un rebranding strategico, elevando i tartufi italiani a uno status premium globale – Italianfood.net

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