{"id":3133,"date":"2026-05-11T12:37:00","date_gmt":"2026-05-11T10:37:00","guid":{"rendered":"https:\/\/www.leviedeltartufo.it\/?p=3133"},"modified":"2026-05-25T12:38:07","modified_gmt":"2026-05-25T10:38:07","slug":"jimmy-tartufi-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.leviedeltartufo.it\/it\/jimmy-tartufi-new-brand-identity\/","title":{"rendered":"JIMMY TARTUFI: Le Vie del Tartufo unveils its New Premium Brand Identity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le Vie del Tartufo presents: JIMMY TARTUFI<br><br>Today we officially introduce JIMMY TARTUFI, the evolution of a brand that continues to grow while staying deeply connected to its roots.<br><br>This rebranding is more than an aesthetic change: it represents a strategic step toward a stronger, more recognizable and more premium identity, capable of reflecting the values that have always guided us: quality, attention to detail, innovation and respect for our heritage.<br>We have chosen to place Jimmy at the center of our name, paying tribute to the founder whose vision gave life to everything we are today, while reinforcing the true identity of our brand.<br><br>Our ambition is clear: to elevate the perception of truffle through products, experiences and a recognizable identity that speaks consistently across markets, channels and consumers worldwide.<br><br>This is only the beginning of a broader journey.<br><br>Today, a new chapter begins.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.jimmytartufi.it\/linea-premium-jimmy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover the Premium Jimmy Tartufi Line<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls src=\"https:\/\/www.leviedeltartufo.it\/wp-content\/uploads\/POST_Linkedin_Rivelazione.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le Vie del Tartufo presents: JIMMY TARTUFI Today we officially introduce JIMMY TARTUFI, the evolution of a brand that continues to grow while staying deeply connected to its roots. This rebranding is more than an aesthetic change: it represents a strategic step toward a stronger, more recognizable and more premium identity, capable of reflecting the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[28,43,42],"class_list":["post-3133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-blog","tag-foodbeverage","tag-identity","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JIMMY TARTUFI: Le Vie del Tartufo unveils its New Premium Brand Identity - Le Vie Del Tartufo<\/title>\n<meta name=\"description\" content=\"Le Vie del Tartufo officially unveils JIMMY TARTUFI, the evolution of its iconic brand toward a stronger, more premium and globally recognizable identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leviedeltartufo.it\/it\/jimmy-tartufi-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JIMMY TARTUFI: Le Vie del Tartufo unveils its New Premium Brand Identity - 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